It is common knowledge that good images make your customers want to know more about your products, and therefore buy them. But beware, not all images are equal.
Here are some tips for a quality commercial document :
Which formats to use :
The resolution :
To ensure optimized print reproduction of a digitized image, the number of pixels over the width and height of the image must be approximately 300 pixels per inch (dpi) or 118 pixel / cm.
As a reminder: the more dots per inch, the better the resolution of an image. The details will be finer. The resolution is thus to be distinguished from the definition, which gives the number of pixels displayed on a screen (for example 1.280 x 1.024).
If you want to print an image of 10 cm wide and 5 cm high, it must imperatively have a size equal to:
Width : 10 cm x 118 pixel/cm = 1180 pixels
Height : 5 cm x 118 pixel/cm = 590 pixels
Images in Grayscale are processed in 1200 dpi by Catbuilder (with the “Prepress” module). This makes it possible to print in very high quality technical drawings with ultra fine lines.
Finally, if you are not the king of photography, do not hesitate to call a professional. And if you have the opportunity, prefer the photos on a white background, they sell!
See you next time.
Some examples of documents created with Catbuilder :